Where and How to market and distribute your Indie film..

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Scene from “Year After”

FILM MARKETING AND DISTRIBUTION
For Filmmakers one of the challenges is the marketing and distribution part of the films, now you have the finished edited film in your hard drive and you want to show it to the world, how do we dot it.

There are various ways in which to do this and also depending on which part of the world you are in, the first option is self-distribution, this is where you get in touch with different distributors and show them your film and if they get interested they do distribution for you.

Also, you can actually talk to your local cinema owner or cinema managers and either hire the screening room for a couple of days with an option of longer runs and negotiate the ticket sales percentage.

Another option is you pay certain film distribution company and they will charge you a certain amount, I know one agency in Los Angles or New York and with a minimum amount of $10,000 you can have a cinema run in either one of the city together with publicist and marketing online, they will do everything for your film to make sure you get the exposure you wanted worldwide.

One more option is to enter International Film Festival especially the major ones and once you get awards or become a winner and manage to build the hype, then the film distribution companies will be the one running after you to get signed up.

As we say, filmmaking is not only an art form but at the same time a business as well, and most of the filmmakers always and should allocate a fair amount of budget on marketing and distributing our films.

We want to communicate to as many viewers as we can because we believed in the story that we did and it is a shame if we won’t be able to show it to the world.

“Year After” first feature film written and directed by OFW Filmmaker Albert Gayo after completing about 15 short films and documentaries in which some of them were shown in Film festivals in New York, Chicago, Seattle, Bangladesh and Miami is a story of unconditional love, friendship, and betrayal starring Angelo Carl, Arnel Hasigan, Lorenz Binghay and Carl Lorenz will be shown in cinemas near you.

Keep it simple and use the one camera set up to capture your best film possible.

_MG_5525KEEP IT SIMPLE, LEARN HOW TO USE ONE CAMERA TO MAKE THE BEST FILM POSSIBLE.
Famous director Werner Herzog once said” Keep it simple, focus and efficient, don’t shoot coverage, learn how to use one camera to make the best film possible.
I agree with Director Werner Herzog on this, especially when I found out that most of his remarkable film like”Aguirre, the Wrath of God” and “Fitzcarraldo” among others were shot in single camera.

Simply because at the end of the day the camera does not only sit there but actually is a part of the characters, it breaths on its own, had a meaning to itself and becomes a part of the storyteller.

There are times when we filmmakers feel really tedious just having one camera because there are times when we want to capture the wide and the close up at the same time but as the saying goes learn the rules before you break them, and how can we learn the rules when we opted for the easy set up 2 to 3 cameras at one shot.So on this rule, I would agree strongly with Werner Herzog, learn how to use one camera to make the best film possible.

So on this rule, I would agree strongly with Werner Herzog, learn how to use one camera to make the best film possible.

Our feature film “Year After” written, produced, and directed by Albert Gayo starring Angelo Carl, Arnel Hasigan, Lorenz Binghay and Carl Lorenz used the one camera concept and the drama that ensued about unconditional love, friendship and betrayal were all captured in this process.

Year After is a story of unconditional love, of real friends, and betrayal based on true story of OFW (Overseas Filipino workers) who toil for their families back home and their hope, dreams, and trials, directed by OFW filmmaker Albert Gayo coming soon to cinemas near you.

Know your characters really well.

_MG_5539KNOW YOUR CHARACTERS REALLY WELL.
We have to know why he chuckles every time he laughs, why he’s afraid of the dark, why he hates using a spoon while eating, why he goes out in the garden for confrontation, these and lots more are some of the things we should know about the character we write about.

Writing a story is one of the most creative part of filmmaking because we have the privilege, knowledge, and capacity to mold people as if they are actually our babies, we write their life and know them from inside out, from the time they were born until the present day, we know every tiny detail of how they look like, what they like and don’t like, their mannerism, their hopes, struggles, and happiness, as a writer we know them all.

And this brings us to a make-believe world, a magical place where we control every second, every minute of what comes and what happens, we put our antagonist and protagonist at situations for them to handle, sometimes it’s hard because we mix fiction with reality and yet exciting because we can do whatever we want in that make believe world.

Maybe this is why filmmaking, is I think,  one of the most exciting fields in art because our creation has no boundaries, we can do whatever and whenever we needed it, it’s like living in a different dimension.

“Year After” the first feature film I wrote, produced and directed is a story of unconditional love, friendship, longing and betrayal and starring Angelo Carl, Arnel Hasigan, Albert Gayo, Lawrence Binghay and Carl Lorenz, coming soon to cinemas near you.

The ending should make the audience appreciate their​ life more…

_MG_5555Ending is one of the most important parts of the film.
You must be sure of what you want your audience to take home with them, do you want them to go home happy? sad? do you want them to think of the best alternative of what they had seen? do you want them to argue within themselves for the best ending, or do you want them to take action, or what I always end with most of my films, I want the audience to appreciate their life more after watching “Year After”

There is nothing right or wrong in ending your film, you just have to be sure of what message you want to convey and stick to that, the emotions that you stirred to your audience at the very end of the film is very important indeed and make sure that all questions are answered, all characters are cleared of their goals unless you want your audience to come back and wait for the part 2.

The story of Carlo and James has a time span of almost 10 years until the time they met again, their friendship was once again challenged by the society, the social media, and people around them, will they manage to overcome all of them or will their friendship be ruined once again for good.

“Year After” a story of unconditional love, friendship, and betrayal written, produced and directed by Albert Gayo starring Angelo Carl, Arnel Hasigan, Lorenz Binghay, and Carl Lorenz, coming soon in cinemas near you.

Music for Filmmakers…

_MG_5520Music will dictate the mood of your FILM

Music and rhythm can make or break your film mood, this is one aspect we have to be very careful when it comes to films post production because it can give you the overall mood of your film and the wrong music can ruin what you’ve worked for.

Up until now there is music that gives us the memories of the film, look at “My Heart Will Go On” once we hear, it reminds us of Titanic, “Can You Read My Mind” that gives us the scene of Superman and Lois Lane, theme song from “Bodyguard” with the beautiful voice of Whitney Houston and lots more.

There are times when people remember the movie soundtrack more than the film itself and that is how powerful a music can add to the film, so if you are about to give a musical score to your film, take your time, listen to options, remember that your music can do a lot for your film.

And that is why I am not in a hurry for “Year After” post production because I want to make sure that the music we ‘re to add on is something the audience will remember for a very long time.

“Year After” is a story of unconditional love, friendship. longing and betrayal, written, produced, and directed by Albert Gayo starring Angelo Carl, Arnel Hasigan, Lorenz Binghay, Kenzo Garcia, and Carl Lorenz, coming soon to cinemas near you.

 

The Magic of Filmmaking happens at Post Production.​

_MG_5033POST PRODUCTION IS 60% OF YOUR FILMMAKING
Once all the principal shoot is done, then the fun starts in filmmaking and that is the Post Production, this is where all the magics are done, where music is mixed, where sound effects are added if needed, and where spices are placed in to come up with a magical story.

This is also where you can change things around, change when it comes to the pacing of the film, change when it comes to improving and grading the color which will enhance, improve and give your film that overall look, this thing and more happens in post production.

That is why we filmmakers say that 60% of filmmaking is done in the post production and I’ve learned this the hard way, I realized the importance of post-production after my first 2 earlier short films, the importance of syncing sound, the importance of background music and others.

As the saying goes, practice makes perfect and after filming over 15 shorts in which 5 of them were awarded internationally, I am now filming “Year After” my first feature film starring Angelo Carl, Arnel Hasigan and Lawrence Binghay, coming soon to cinemas near you.

Story of unconditional love, friendship, longing, and betrayal, based on a true story of OFW’s (Overseas Filipino Workers) working in the Middle East

I’m expecting some more late nights, but fun, once we start our post-production, it will be another exciting and unforgettable moments for us filmmakers.

Give the audience space to think..

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We should never underestimate our audience, yes there were times when we shoot our films and inform them of every minute details, once I was watching a movie and I can tell that they just wanted to make the film unnecessary longer.

You see the character open the car, open the door, close the door, go up the stairs, open the bedroom door, close the bedroom door and lie down in bed, where in fact we can just show him open the car and cut it into him lying in bed because the rest of action does not mean or do anything to the character.

Unless something important happens or something relevant is there for later but shooting it for the sake of making the film long is unfair for our audience.

Once we watched any film of our choice it only shows that we care, we care because we expected to listen and watch the story, we watched because we want to know what happened, either the tagline or the trailer had intrigued us that we want to know more about the character because we CARE.

Follow the story of James and Carlo as they struggle to keep their past relationship intact even after their family, social media, and people around them ruined their precious connection, will they succeed in keeping it or will they just go with the flow and follow what the society dictates.

“Year After” story of unconditional love, longing, and betrayal written and directed by the Middle East based Filipino director Albert Gayo, featuring Angelo Carl, Arnel Hasigan, Lawrence Binghay and Albert Gayo coming soon to cinemas near you.